Giving money to any one of the hundreds of thousands of charities that are registered in the UK is a choice that many of us make but what influences our choices and why do so many charities fair better than others?
These are the questions I continually ask myself. I choose to donate some of my hard earned money to just two charities. One is a Staffordshire Bull Terrier rescue because I love the breed so much and have always owned one, and the other is a cancer research group because my father died of cancer just three years ago.
It would seem that many of the most prosperous and successful charities have been successful at securing a brand name that almost everyone recognises and are therefore able to advertise themselves far more widely than the smaller, independent charities.
It also appears (certainly giving my choice of charity and the reasons behind it) that people in general give to charities that have a direct connection with their own personal circumstances.